GEN Z: DRINKING LESS MAY BE HERE TO STAY!

Credit: EY

Generation Z, those born between the mid-1990s to early 2010s, are known for their unique characteristics and trends. One of the most notable trends that Generation Z is leading is drinking less alcohol than previous generations. This trend has gained momentum in recent years and has sparked interest and speculation about the reasons behind it.

According to a study published in the journal BMC Public Health, Generation Z is drinking less alcohol than previous generations. The study analyzed data from over 40,000 participants in the United States and found that the percentage of 18-24-year-olds who reported abstaining from alcohol increased from 20% in 2002 to 28% in 2018. The study also found that the percentage of young people who reported binge drinking decreased from 27% in 2002 to 18% in 2018.

So, why is Generation Z drinking less alcohol? There are several possible explanations. One of the main reasons could be that young people today are more health-conscious than previous generations. They are more aware of the negative effects of alcohol on their physical and mental health and are choosing to make healthier choices. In addition, social media has played a significant role in shaping the attitudes of young people towards alcohol. Social media platforms such as Instagram and Twitter often showcase the negative consequences of excessive drinking, such as drunk driving, blackouts, and embarrassing behavior.

Another possible reason for the decline in alcohol consumption among Generation Z is the changing cultural norms. Drinking alcohol used to be a rite of passage for young adults, but today's young people are breaking away from this tradition. Instead, they are more interested in socializing and having fun without alcohol. They are also less likely to see alcohol as a necessary component of a good time, as more and more events and venues are becoming alcohol-free.

Furthermore, the rise of the gig economy and the sharing economy may also be contributing to the decline in alcohol consumption. Young people today are more likely to have part-time or freelance jobs, which means they have to be more careful about their spending. Drinking alcohol can be expensive, so young people may be choosing to spend their money on other things.

In conclusion, Generation Z is drinking less alcohol than previous generations, and there are several possible reasons for this trend. It could be due to a shift in cultural norms, a greater focus on health and well-being, and the rise of the gig economy and sharing economy. Whatever the reasons may be, it is clear that young people today are making more conscious choices about their drinking habits, and this is a positive trend for their health and well-being.